Product Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Details
| Publisher | McGraw-Hill |
| Format |
|
| EISBN | 9780071610346 |
| Author | Michael E. McGrath |
| Label | McGraw-Hill |
| Edition | 2 |
| Studio | McGraw-Hill |
| Number Of Pages | 404 |
| Title | Product Strategy for High Technology Companies |
| Release Date | 2000-10-12 |
| Publication Date | 2000-10-12 |
| Manufacturer | McGraw-Hill |
Similar Items
Crossing the Chasm: Marketing and Selling Technology Project (Collins Business Essentials)
New starting at $14.99
