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Buy itProduct Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Details
| SKU | I9780071362467 |
| Publisher | McGraw-Hill |
| ISBN | 0071362460 |
| UPC List | None |
| Format | Hardcover |
| Author | Michael McGrath |
| EAN | 9780071362467 |
| UPC | 639785324447 |
| Label | McGraw-Hill |
| Edition | 2nd |
| Studio | McGraw-Hill |
| Number Of Pages | 400 |
| Title | Product Strategy for High Technology Companies |
| EAN List | None |
| Publication Date | 2000-10-12 |
| Manufacturer | McGraw-Hill |
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