Marketing High Technology
Marketing is civilized warfare. And as high-tech products become increasingly ...
Used starting at $0.01
New starting at $4.59
Marketing of High-Technology Products and Innovations (3rd Edition)
The only text on the market that provides readers with the marketing information they ...
Used starting at $62.93
New starting at $85.94
Fundamentals of high-technology marketing: What marketers need to know
Hardcover
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Product Strategy for High Technology Companies
One of the key determinants of success for today’s high-technology companies is product ...
Used starting at $8.00
New starting at $23.99
Marketing of High-Technology Products and Innovations (3rd Edition)
The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and ...
$107.88
Fluoropolymers - Technology, Markets and Trends
Fluoropolymers are high-performance polymers that occupy a diverse range of end-use applications, many of which cannot be satisfied by any other materials. Typical uses for fluoropolymers include electrical insulation, chemically resistant coatings, ...
$411.41
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market)
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, ...
$44.30
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market)
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, ...
$273.23
Marketing High Technology
Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as ...
$4.59
Code to Commerce: High Technology Marketing for Maximum Brand Performance
Code to Commerce is a high technology marketing sourcebook that canbe used from war room to boardroom. It is written for senior businessand marketing professionals who want to achieve breakthrough resultsand understand that they must first develop a ...
$13.74
High-Performance Interactive Marketing
High-Performance Interactive Marketing distils Chris Ryan's two-plus decades of making practical use of marketing technology. The book gives you both the high-level, big-picture strategy with chapters on: --Disintermediation and the Changing Role of ...
$19.63
Marketing of High-Technology Products and Innovations (2nd Edition)
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a ...
$24.68
Management for Quality in High Technology Enterprises
Contemporary management concepts, methods, and techniques for global, high-technology industriesThe rapidly changing shape of technology industries requires a constant reevaluation of what it takes to manage such sophisticated corporations effectively. ...
$15.00
